Awaken Data founder, Karly Curcio Gula, discusses the role of data visualization and how it is different from data analytics.

Read more "Are Data Visualization and Data Analytics the Same Thing?"

There are two critical components to building exceptional prediction tools: 1) Building a robust and generalizable prediction model and 2) understanding the accuracy, strengths, and weaknesses of the available data and generating new data if necessary.

Read more "Campaign Data: Personality v. Demography Microtargeting"